Trusted Brand
Build customer confidence with the established CUMI name and its long-standing industry presence.
Partner with one of India’s most trusted abrasives brands and grow your business with quality products, expert support and long-term growth opportunities.
Carborundum Universal Limited (CUMI) is India’s leading abrasives manufacturer with 70+ years of excellence and a proud member of the Murugappa Group, a trusted business house with a 125-year legacy.
Join CUMI’s growing dealer network and expand your business with quality products, expert support and a partnership designed for long-term growth.
Complete the form below. Our regional team will review your enquiry and contact shortlisted applicants.
Strengthen your business with an established abrasives brand, a comprehensive product portfolio and ongoing dealer support.
Build customer confidence with the established CUMI name and its long-standing industry presence.
Serve recurring requirements across workshops, fabrication units, industries and trade customers.
Offer multiple abrasive categories and solutions through one established company.
Access product knowledge and application guidance to support informed customer conversations.
Benefit from dealer-focused marketing assistance, promotional materials and branding support.
Develop a sustained dealer relationship backed by quality products, support and shared opportunity.
The dealership opportunity is suited to established trade and industrial businesses with a strong local customer network and the infrastructure to support product sales.
Serve retail counters, workshops, fabrication businesses and industrial customers with a broad range of dependable abrasive solutions.
Share your business details to discuss the most suitable portfolio for your market.
Authorized dealers receive practical support designed to strengthen product knowledge, market visibility and customer engagement.
Guidance from the regional team for territory and business development.
Product and application knowledge to support informed customer recommendations.
Promotional materials, catalogues and dealer engagement initiatives.
Branding assistance to improve in-store and local-market visibility.
Opportunity-based lead support subject to territory and business suitability.
Engagement opportunities to exchange knowledge and stay connected.
Dealer Onboarding
Every dealership enquiry is reviewed through a structured process to understand business suitability, territory potential and long-term alignment.
Share your business, contact and market details through the dealership application form.
The relevant regional team reviews your enquiry, business profile and territory requirements.
Customer reach, infrastructure, industry experience and potential product opportunities are evaluated.
Shortlisted applicants connect with the regional team to discuss expectations, territory and portfolio suitability.
Approved partners complete the onboarding formalities and begin their journey as an authorised CUMI dealer.
Understand the indicative investment and review the most common questions before submitting your dealership enquiry.
Businesses engaged in hardware, paint supplies, glass and plywood, engineering goods, power tools, welding and fabrication, bearings, and industrial consumables may apply when they have an established customer base and the required business infrastructure.
The indicative investment starts from ₹2–3 Lakhs, depending on the territory, product portfolio and business potential.
Yes. Authorized dealers receive marketing support, promotional materials, product catalogues, branding support and dealer engagement initiatives designed to support business growth.
After the enquiry is submitted, the regional team reviews the application and contacts shortlisted applicants. The approval timeline may vary depending on the business evaluation and territory.
Authorized CUMI dealers receive product and application training, technical support, guidance from the regional sales team, marketing assistance and access to dealer engagement programmes.
Join CUMI’s growing dealer network and expand your business with quality products, expert support and a partnership designed for long-term growth.
Complete the form below. Our regional team will review your enquiry and contact shortlisted applicants.
