Purpose of the Job:
To manage the end-to-end lifecycle of a specific product group, ensuring strong market performance of existing products and successful launch of new products. The role focuses on driving product visibility, customer adoption, and overall business growth through continuous improvement, innovation, and market responsiveness.
Key Responsibilities:
- Identifying consumer insights, evolving trends with respect to application, usage
efficiency upon market interaction. - Go to market planning for existing and new products Sales and Promotional
support. - Identifying challenges in Product acceptance by analysing data and market
intervention on promotion effectiveness, Sales, Distribution, - Conduct competitive products‘ studies and identifying gaps in product portfolio
basis users interaction - Work along and support the Group Product head on
a. Price Mapping and value offered
b. Feature -Advantage- Benefit based Positioning
c. Market Structure and Sizing
d. Inputs for promotional support, consumer offers and trade offer - Co-Ordinating with all key stakeholders for tracking progress on various elements
of present product performance and reporting variances - Devising multilevel sales pitches for Channel Partners, Retail Outlet owners,
Market activation team, Sales team and Influencers / Users / Jobbers. The key
inputs for these coming from Application Engineering, Product Managers and
Activation team
